Briefing - Working Consulting

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- Briefing

Strategic Briefing Document

Introduction

At Working Consulting, we believe that a successful partnership begins with deep understanding. This briefing document is designed to help us uncover the essence of your brand, identify your business objectives, and develop communication strategies that are truly aligned with your market. By collecting clear, comprehensive, and strategic information, we can ensure our creative and business solutions are built to deliver real results — both in the short and long term.

1) Client

2) Date

3) Completed by

4) Company name

5) Headquarters

6) Brand history

7) Who are you today as a business?

8) What are your main products or services?

9) What challenge or opportunity brought us together?

10) What is the core goal of this project?

( ) Awareness ( ) Consideration ( ) Conversion ( ) Loyalty

11) How will success be measured?

KPIs metrics expected benchmarks

12) Who is your primary audience?

13) How would you like your brand to be perceived?

14) Who are your main local and global competitors?

15) What are they doing well? Where are they falling short?

16) What sets your brand, product or service apart?

17) Are there any brands or campaigns you admire or use as benchmarks?

18) If we could communicate only one key message, what would it be?

19) What is your desired tone of voice?

( ) Corporate ( ) Casual ( ) Inspirational ( ) Humorous ( ) Innovative

20) Do you have any brand guidelines or visual identity documents?

21) Are there any mandatory elements to be included?

22) Are there any topics, colours or cultural themes to avoid?

23) Where will this project/campaign be deployed?

( ) Google ( ) Social media ( ) TV ( ) Print ( ) Events

24) What are the expected deliverables?

( ) Naming ( ) Visual identity ( ) Ad campaign ( ) Website ( ) Packaging ( ) Social media content

25) Ideal project start date:

26) Key internal deadlines (milestones, approvals)

27) Final delivery date:

28) Is there a defined budget for this project?

29) Does the budget include media and production?

30) Are there any campaigns that inspire or represent what you expect?

31) Are there things you’d prefer we avoid entirely?

32) Please share any additional information that may help us better understand your vision.

Working Consulting

With a focus on creating user-centric digital experiences, the agency blends innovation with a deep understanding of client needs to deliver impactful design solutions.

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