A Visual Aid for Rare Disease Awareness
Working Consulting partnered with Sanofi to develop a high-impact visual aid for its ASMD (Acid Sphingomyelinase Deficiency) treatment. This rare genetic disorder requires specialized medical attention, and our goal was to create an engaging, informative, and scientifically accurate tool to help healthcare professionals better understand the disease and its therapy.
ASMD is a complex and underdiagnosed condition, making it crucial for healthcare providers to have clear, educational materials to guide their discussions with patients and caregivers. Sanofi needed a visually compelling, data-driven communication tool to reinforce the importance of early diagnosis and treatment.
We designed a cutting-edge visual aid that simplifies complex medical concepts while maintaining scientific integrity. Key features included:
Presented scientific data in an accessible format, ensuring clarity for healthcare professionals.
Included disease progression visuals, mechanism of action (MoA) graphics, and treatment benefits.
Adhered to global medical and regulatory standards for accuracy and compliance.
High-quality infographics and illustrations to make medical information more digestible.
Case studies and real-world data to demonstrate treatment impact.
A blend of digital and print formats to accommodate different medical environments.
QR codes linking to additional educational videos and research studies.
Modular content that allows for future updates and adaptations.
Designed to be a key support tool in medical conferences and patient consultations.
Empowered healthcare professionals with a deeper understanding of ASMD and its treatment.
Improved doctor-patient conversations through an intuitive and visually engaging tool.
Strengthened Sanofi’s position as a leader in rare disease treatments.
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