Revolutionizing Medical Education Through Streaming
Working Consulting partnered with MSD to create MSD Onlife, a cutting-edge streaming platform designed exclusively for healthcare professionals (HCPs). This innovative digital hub delivers high-quality medical education, bringing the latest insights, research, and expert discussions directly to doctors, pharmacists, and specialists worldwide.
In today’s fast-paced medical landscape, healthcare professionals struggle to access reliable, up-to-date educational content while balancing their demanding schedules. MSD sought a modern, user-friendly solution to provide on-demand medical education in an engaging and easily accessible format.
We developed MSD Onlife, a first-of-its-kind streaming platform for medical education, combining convenience, expert insights, and interactive learning. Key features included:
Curated video lectures, panel discussions, and expert interviews covering cutting-edge medical advancements.
Personalized recommendations based on user preferences and specialty areas.
High-quality, digestible formats such as microlearning modules and deep-dive sessions.
Live-streamed conferences and Q&A sessions with top medical professionals.
Virtual roundtables and case studies to foster peer-to-peer learning.
Real-time chat and polls to encourage audience engagement.
Fully responsive platform optimized for desktop, tablet, and mobile.
AI-powered search and categorization for quick access to relevant topics.
Multi-language support, ensuring global reach and inclusivity.
HCPs gained direct access to expert knowledge without geographical or time constraints.
Thousands of professionals actively using the platform for continuous learning.
Reinforced MSD as a leader in digital innovation for medical education.
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