Keeping Teams Informed and Engaged
Working Consulting collaborated with Nestlé Health Science to create Nestlé Health Trilha, an internal communication platform designed to keep employees up to date on key company updates, medical advancements, and sales strategies. This initiative serves as a monthly guide, offering tailored content for healthcare professionals (HCPs) and sales representatives.
With Nestlé Health Science operating in a highly dynamic and regulated industry, it was essential to provide consistent, structured, and engaging updates to both medical and commercial teams. The challenge was to create a platform that delivered relevant information efficiently and accessibly, ensuring alignment across different sectors of the company.
We developed Nestlé Health Trilha, a customized, interactive content hub that delivers the latest insights in a streamlined and digestible format. The initiative was divided into two specialized tracks:
Monthly updates on scientific research, new product developments, and clinical studies.
Educational content for HCPs to support their medical practice.
Key regulatory updates and industry trends.
Essential sales strategies, market insights, and promotional materials.
Updates on product launches, campaigns, and competitor analysis.
Best practices and success stories from the field.
Articles, infographics, videos, and interactive reports.
Accessible via mobile and desktop for easy reference.
Quizzes, feedback sections, and internal challenges to enhance participation.
Ensured that both medical and commercial teams received consistent, up-to-date information.
Engaging content formats increased employee engagement and effectiveness.
Equipped teams with the latest information to better serve customers and healthcare professionals.
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