Empowering Women in Contraceptive Choice
Working Consulting collaborated with Exeltis to create ‘A Decisão é Sua’, a groundbreaking contraceptive campaign designed to empower women to make informed choices about their reproductive health. Through a strategic mix of digital engagement, education, and influencer marketing, we positioned Exeltis as a trusted voice in women’s healthcare.
In the contraceptive market, awareness, education, and trust are key factors influencing decision-making. Exeltis needed a campaign that would not only promote its product but also foster open and informed conversations about birth control, breaking taboos and addressing common concerns.
We developed a 360-degree marketing campaign with a strong digital presence, interactive content, and healthcare professional (HCP) support. Key elements included:
‘A Decisão é Sua’ emphasized female autonomy and informed choice, positioning contraception as a personal and empowered decision.
Created real-life testimonials and relatable storytelling to connect with the audience.
Addressed myths, side effects, and benefits to encourage confidence in choosing the right contraceptive.
Engaging social media content, Q&A sessions, and interactive polls to drive discussions.
Influencer partnerships with healthcare professionals and lifestyle content creators to build credibility.
A dedicated landing page with educational resources to guide women through their options.
Visual aids and training tools for doctors and pharmacists to facilitate patient discussions.
Webinars and informational content to bridge the gap between medical professionals and consumers.
A multi-channel approach ensuring alignment between brand, healthcare providers, and patients.
Strengthened Exeltis’ position as a leader in women’s health.
Digital strategy drove meaningful interactions and informed decision-making.
Encouraged open dialogue around contraception, breaking barriers in reproductive health education.
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