Shaking Up Black Friday with Burger King
Working Consulting partnered with Burger King to launch the Taca Fogo campaign for Black Friday 2022, introducing an innovative and interactive way for customers to win exclusive prizes. By simply shaking their phones, users could unlock surprises, creating an exciting gamified experience that led to record-breaking sales of R$1 billion in net revenue.
Black Friday is a fiercely competitive period in the fast-food industry. Burger King needed a highly engaging, digital-first campaign that would capture consumer attention, drive foot traffic, and boost app engagement—all while staying true to the brand’s bold and playful identity.
We developed an interactive, mobile-first experience that encouraged customer participation through gamification. Key elements of the campaign included:
Users were invited to shake their smartphones to unlock exclusive Black Friday deals, discounts, and surprise gifts.
The mechanic leveraged smartphone motion sensors, creating a fun and highly shareable experience.
Rewards included free burgers, discounts, and limited-time menu items.
The Burger King app was the core of the campaign, ensuring a smooth, intuitive, and rewarding experience.
The campaign drove a massive increase in app downloads and user retention.
Personalized offers encouraged repeat purchases throughout the promotional period.
R$1 Billion in Net Sales: Burger King shattered previous Black Friday records with unprecedented revenue.
Massive Digital Engagement: Millions of users participated in the shake-to-win promotion.
Increased App Usage & Loyalty: A significant rise in app downloads, user interactions, and repeat visits.
With a focus on creating user-centric digital experiences, the agency blends innovation with a deep understanding of client needs to deliver impactful design solutions.
© Copyright 2025 Working Consulting. All right reserved.
A company belonging to THE KING HOLDING
