A Digital Solution for Better Health
Working Consulting partnered with Nestlé to develop an innovative digital solution for FiberMais, a brand dedicated to improving digestive health. Our mission was to enhance consumer engagement and support healthcare professionals with effective communication tools.
Consumers often struggle to track their daily fiber intake, while healthcare professionals need reliable tools to educate patients about the importance of dietary fiber. Nestlé sought a solution that could bridge this gap and reinforce FiberMais as a trusted resource in digestive health.
We created two key assets to address these challenges:
A user-friendly mobile application that helps consumers calculate their daily fiber intake.
Provides personalized recommendations based on dietary habits.
Educates users on the benefits of fiber consumption through interactive content.
A comprehensive digital and print communication tool designed for doctors and nutritionists.
Helps professionals explain the role of fiber in digestive health.
Supports discussions on how FiberMais can be integrated into a balanced diet.
The app empowered users to make healthier dietary choices with ease.
The visual aid improved discussions between healthcare professionals and their patients.
FiberMais solidified its position as a leader in digestive health solutions.
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